Market research vs Market intelligence

Market research
Market intelligence
Observation
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Survey / Questionnaire
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Focus group
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Interview with experts
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Literature search
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Estimated market size
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Data mining
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Invisible web search
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Data visualization and mapping
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Social media analysis
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Benchmarking of organization
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Dashboards
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Patent analysis
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Technological and strategic intelligence
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Organizational issues

1

Lack of time, means and resources

Our expertise

Multidisciplinary team dedicated to market intelligence

Our contributions

Promptly answer strategic questions

2

Competition has become global

Our expertise

Results stemming from advanced and systematic research

Our contributions

360-degree view of market and competition issues

3

Proactively respond to market trends

Our expertise

Forecast and validation of market trends

Our contributions

Voice of customer through phone surveys and social media

4

Urgency to act to ensure sustainability

Our expertise

Use of decisional matrices

Our contributions

Strategic recommendations based upon the synthesized presentation of the information