Market research vs Market intelligence
Market research
Market intelligence
Observation
Survey / Questionnaire
Focus group
Interview with experts
Literature search
Estimated market size
Data mining
Invisible web search
Data visualization and mapping
Social media analysis
Benchmarking of organization
Dashboards
Patent analysis
Technological and strategic intelligence
Organizational issues
1
Lack of time, means and resources
Our expertise
Multidisciplinary team dedicated to market intelligence
Our contributions
Promptly answer strategic questions
2
Competition has become global
Our expertise
Results stemming from advanced and systematic research
Our contributions
360-degree view of market and competition issues
3
Proactively respond to market trends
Our expertise
Forecast and validation of market trends
Our contributions
Voice of customer through phone surveys and social media
4
Urgency to act to ensure sustainability
Our expertise
Use of decisional matrices
Our contributions
Strategic recommendations based upon the synthesized presentation of the information