Our expertise

Market intelligence offers an approach distinct from the more traditional market research, which primarily relies on surveys and expert interviews. As a result, market research often delivers a broad overview but lacks a tailored experience.

In contrast, market intelligence leverages vast amounts of data and advanced tools to interpret it. The analysis of the collected data offers a clear vision of market trends and also provides predictive insights into their potential future shifts.

Overall, it encompasses market, competition and customers analysis, using a method that merges research, investigation and information processing via business intelligence (BI) tools.

Market research vs Market intelligence

Observations

Surveys / Questionnaires

Focus groups

Interviews with experts

Literature review

Market size estimations

Data mining

Unindexed web searching

Data visualization

Social media analysis

Competition benchmarking

Dashboards

Patent analysis

Technological and strategic intelligence

Our solutions to common issues faced by organizations

1

Lack of time and resources

Our expertise

Multidisciplinary team dedicated to market intelligence

Our contributions

Promptly answer strategic questions

2

Competition has become global

Our expertise

Advanced and systematic research

Our contributions

A comprehensive view of market and competitive issues

3

Proactive response to market trends

Our expertise

Forecast and validation of market trends

Our contributions

Voice of customer through phone surveys and social media

4

Urgency to act to ensure sustainability

Our expertise

Synthesis of decisional matrices

Our contributions

Strategic recommendations based on structured data