Market research vs Market intelligence
Market research
Market intelligence
Observations
Surveys / Questionnaires
Focus groups
Interviews with experts
Literature review
Market size estimations
Data mining
Unindexed web searching
Data visualization
Social media analysis
Competition benchmarking
Dashboards
Patent analysis
Technological and strategic intelligence
Our solutions to common issues faced by organizations
1
Lack of time and resources
Our expertise
Multidisciplinary team dedicated to market intelligence
Our contributions
Promptly answer strategic questions
2
Competition has become global
Our expertise
Advanced and systematic research
Our contributions
A comprehensive view of market and competitive issues
3
Proactive response to market trends
Our expertise
Forecast and validation of market trends
Our contributions
Voice of customer through phone surveys and social media
4
Urgency to act to ensure sustainability
Our expertise
Synthesis of decisional matrices
Our contributions
Strategic recommendations based on structured data